Explore The Colourful Continent

World creativity and innovation week africa

“Africa has her mysteries and even a wise man cannot understand it. But a wise man respects them

– Mariam Makeba


Design Thinking is perhaps the most essential principle for personal and corporate growth. Mainly because it is both an ideology, strategy, and also a process that is concerned with solving complex problems in a highly user-centric way. However, despite this importance for life and organizational success a lot of people find it complex and elusive.

The main cause of this is because Design Thinking is a compound concept comprising of Design, which means “the process of imagining and planning the creation of objects, systems, buildings” and Thinking “the act and art of using one’s mind to produce thoughts”

Decoding Design Thinking for Optimal Performance is therefore a relevant session designed to break this complex process, into simple structural lessons to help you apply them to your personal enterprise and organization.

In a world of rising problems and challenges understanding Design Thinking for deployment in personal and group Enterprise is Reskilling and Upskilling.

How it began

In April 27, 2017, the United Nations resolved to include World Creativity and Innovation Day, April 21 as a Day of Observance to encourage people to use creativity in problem-solving for all issues …


The purpose for World Creativity and Innovation Day was, and still is, to remind and encourage people to use their creativity to make the world a better place and to make their place in the world better too.


The 2030 Agenda  adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. WCIW  is a partner to this mandate.

Upcoming Events/programes

World Creativity and Innovation Week 2021

A week long celebration of Creativity and Innovative excellence in all participating, Countries, Institutions and Organizations. JOIN US!

Students Ambassadors Programme

Gives students in Secondary and Tertiary Institutions opportunity to become the United Nations World Creativity and Innovation Ambassador.

The Colour HAT Challenge.

A Creativity and Innovation Challenge designed to provide a spring board for Inventors and Innovators from Africa Solving African problems with African Solutions.

Creativity and Innovation is King

As the world look on striving to make sense with a post COVID world. Our Creativeness and Innovativeness has become a gift to humanity. Don’t hold back.  

Moments at the past event in Jos, Nigeria.